Wednesday 26 June 2013

Six Ways Small Businesses can use Facebook to Drive Growth

Think through your objectives. What is going to be a strong message? Where does that land the person? Do you want to drive them to a landing page on your website or do you want to drive them to a store.
Good content
Focus on your page, make sure you are consistently posting good quality content to it and that it is timely and relevant. Make it feel natural. Bring your innovation to your page posting strategy – use it to bring your brand personality to life and give you that invaluable word of mouth megaphone effect.
Reach your target
You can do this through profile whether that is demographic, location, life stage, or relationships. There are more advanced targeting capabilities too where you can load your data of existing customers to be able to get the right message to the right target audience.
Hone your message
It isn’t just reach it is about using targeting tools to get the right message to the right audience. Test and iterating is impactful and really allows you to get value for money. Create three ads into a particular target audience. Stop the two that are performing less well and create more versions of the ones that are performing very well.
Track your reporting
Track how everything is performing. For example your page insights will show you what content people are really responding well to ande that can inform your ad campaign. Equally with your ad reporting you can see what ads people are responding well to and make decisions on which ones to create more of. You can see which segments are responding and invest your budget accordingly.
Starting conversations
Think about your page posts and your conversations as stories. Stories are most engaging when there is a hook and when it is succinct. Make it engaging in two ways: ask questions, ask for opinions, and solicit input and feedback from your community of advocates. Leveraging a conversational tone of voice, allow people to get closer to the personality of the brand.

Friday 21 June 2013

How Google is Making SEO Easier for Small Business

Google's algorithm updates, Panda and Penguin, are making it easier for small businesses to compete with larger competitors. Brett Tudor explains how.

For small businesses it has been a constant battle to compete with the big brands online.

Many choose to invest large sums in search engine optimisation (SEO), seeing it as the best way to generate leads and sales. I know one small business owner who employed three SEO agencies on three different websites all linked to the same store – sadly within two years that store had closed. It simply could not compete in the retail environment it was in - too much of the marketing budget went into SEO that ultimately failed to deliver.

Prior to recent Google algorithm updates, called cuddly names like "Panda" and "Penguin", websites that needed a boost in search engine rankings could achieve it with a combination of two things – link building and onsite work. The latter included adding the necessary search engine signals and signposts into the website itself.
This worked – until increased competition for that prime piece of real estate on page one of Google meant allocating more and more of the marketing budget to SEO to keep up with the competition. It even led to some turning to unethical so-called "black hat" ways to cheat the system.

For a small business, taking on someone full-time to do SEO was and still is cost prohibitive while big businesses could afford a whole team working full time. Outside contractors needed to be better than good to compete.

The main currency in the old days was backlinks and if you could find ways to get lots of them and in greater volume than your competitors, you stood a great chance of getting to the top. As an SME in a competitive niche, however, there was one big problem. Link building in volume either takes a lot of time or a lot of money.

Things began to change when Google decided to start demoting some websites that appeared to have an unnatural link profile and reward websites that displayed greater link diversity.

This started as early as 2011 in the case of large US retailer J.C. Penney. This company established for more than 100 years had unwittingly taken part in what appeared to be a paid linking scheme with colleges and universities when they used an outside contractor.

For those that need further proof of Google’s intent, its writers removed a reference to linking between websites – even high quality ones in its ranking article within the Webmaster Tools help documentation as highlighted by this Search Engine Land article.

Paying for links is now frowned upon. The main currency of SEO has depreciated dramatically. Further updates are having a more subtle effect on websites looking for shortcuts via press release distribution and even paid guest posting.

While press releases and article distribution still have value in raising awareness of a small business brand, it is now advisable to handle any linking between websites with care and avoid overloading articles and press releases with too many anchor text links targeting the same keywords repeatedly.

So with these short cuts now exhausted you would be forgiven for thinking SEO as an industry is dying.

That was until good readable content began to be rewarded with a more visible presence on search engine results pages (SERPS). So too were those websites that had been doing things the natural way.

This combined with the rise of Google Authorship and the positive results being reported for websites using it has actually revived SEO and in turn has helped small businesses who focused on their content marketing rank better and avoided some of the old short cuts. It has, in other words, levelled the playing field.

Many of these small businesses can now outrank much larger competitors because they have shown that they can genuinely connect with their website visitors.
So the sea change in the way Google rewards good content means that businesses in competitive niches should be using some form of content marketing or ideally a mix of all forms including video, blogging and image sharing and, most importantly, a strategy to connect with customers.

This can even be done in-house at relatively low cost these days and – dare I say it – without the need to pay an outside SEO contractor.
Google has received its fair share of bad press in recent months but the fact is, as its algorithms evolve into a more intelligent aid to searching online, the old unethical practices used to get ahead will soon die out if they have not done so already.
The hope is that this is not just a brief window of opportunity for SMEs before big businesses with big budgets figure out new ways to beat the system. 

Tuesday 18 June 2013

Staples Debuts Intuit Pay Payment Solution in UK

Mobile payment technology allows small businesses to accept credit card payments on the go from staples.co.uk.

Staples and Intuit have announced a, three-month pilot scheme that will see the office supplies firm become the exclusive UK retailer of Intuit’s new Intuit Pay payment solution.

The Intuit Pay solution allows small enterprises to securely receive credit or debit card payments on the go via their mobile device.

Transactions can be conducted face-to-face using the Chip & PIN card reader, which connects to an Intuit Pay app on a compatible smartphone or iPad using Bluetooth. Merchants can also accept payments by entering card information online from their laptop.

Setting up an Intuit Pay account is entirely free, meaning users can start taking payments online almost immediately, with the majority of users approved within minutes.

The card reader is also available from £49 (£58.80 including VAT) with no ongoing contract or monthly fee for the customer.

“At Staples, we have a long history of providing small business owners with the latest products to help them keep their company moving forward,” said Louise Barber, head of Retail Marketing, Staples. “Businesses increasingly need the flexibility to take payments from customers anytime, anywhere. Our partnership with Intuit brings cutting-edge Intuit Pay technology to our UK customers, demonstrating our continued commitment to support small businesses.”

A recent survey by Intuit of 1,000 small businesses in the UK found that only 19 per cent of micro-businesses – that’s firms with less than ten employees – currently accept card payments. However, 47 per cent said they would accept cards if there was a more affordable way of doing so using their smartphone or tablet.

Thursday 13 June 2013

Peer2peer Lending set to take off as Banks Keep Hold of Purse Strings

A QUARTER (24%) of UK small firms (SMEs) – about 1.2m – believe they will struggle to access finance in the next 12 months, according to a new report.

So, 16%, or 768,000, of small companies would consider applying for a peer-to-peer lending scheme (P2P) loan over the next year, says rebuildingsociety, a peer-to-business lending website that connects SME borrowers with lenders looking for better returns than those offered by savings accounts.

The research also showed that 26% of people in the UK (up to 12m) would consider loaning money to SMEs by joining a P2P scheme in 2014 when the sector will be fully regulated by the Financial Conduct Authority (“FCA”).

Peer-to-peer lending – also known as person-to-person lending, peer-to-peer investing and social lending – involves lending money to businesses or individuals online. The sector is set to boom with as much as £12bn to be lent through SME P2P schemes annually, roughly 10% of total mainstream SME bank lending in 2012.

Individual lenders can typically earn between 8% and 15% interest through P2P platforms such as rebuildingsociety, which is significantly higher than the sub-inflation returns offered by many bank and building society accounts.

Daniel Rajkumar, rebuildingsociety.com managing director, said: “This research shows P2P lending is well on its way to entering the financial mainstream with strong levels of interest from consumers and SMEs alike.

“The FCA’s regulatory oversight from next year will provide consumers with an additional layer of protection and our study shows this is very likely to boost take-up.”

The organisation was founded after Mr Rajkumar experienced frustration with his bank in terms of funding another of his business interests.

One successful customer is Exquisite Handmade Cakes, in Leeds, which was founded in 2004 and employs 30 staff.

Despite a host of national contracts and a £1.6m turnover, owner Viv Parry was refused a bank loan of just £50,000 to buy new cake slicing machinery.

She turned to rebuildingsociety.com and was listed as a lending opportunity for three weeks, but was fully funded within one week.

Lenders reviewed the financial and personal profile submitted by Ms Parry and quizzed her in the online forum.

She received bids from more than 60 individuals, pushing the interest rate payable on the loan down to a level that allowed her to accept the loan and purchase the portioning machine.

She said: “This is one of the most innovative schemes I’ve ever encountered.

“Businesses owners shouldn’t take it personally if a bank turns them down for finance because it is no longer a barometer for a good quality business.

“I would advise directors to embrace the challenge of securing growth finance because there are plenty of alternatives, like peer-to- business lending.”

Monday 10 June 2013

Small Businesses get Red Tape Regulations Break

Employers with up to 50 staff will soon be exempt from fresh red tape regulations, as the Government yesterday expanded its scheme to cover more businesses.

Business minister Michael Fallon (pictured) announced that the freeze, exempting firms with fewer than 10 employees from "burdensome" new regulations, would now be extended to companies with up to 50 staff.

Under a rigorous cross-Government assessment process, firms will also be exempt from new regulations. If there is any evidence that they will result in disproportionate burdens that could impede growth.

If the rules are absolutely essential, SMEs will be given extra time to comply.

Previous successes of the freeze include exempting those companies with under 250 staff from the right to request time to train, a move the Government claims saved firms £388 million.

"We all want faster growth. As Britain recovers, small businesses are leading the generation of ideas, the creation of new jobs and the shift towards a balanced economy," Fallon said.

"On my watch, new regulations will now only extend to small businesses if they are essential, justified, and where disproportionate burdens are fully mitigated."

Fallon added: "Where regulation is not fit for purpose it will be reformed or binned."

John Allan, national chairman of the Federation of Small Businesses, said: "The burden of regulation often falls heaviest on the smallest of firms.

"This announcement should mean that business owners will be able to devote time to growing their business and creating jobs, rather than form-filling."

The British Chambers of Commerce said it will "keep an eye" on the new policy to ensure that it is actually making a difference to firms, rather than just becoming another failed attempt to curb the explosion of red tape.

Friday 7 June 2013

Is there a Link Between Age and Business Success?

The heated debate on whether there is a perfect age to start a business has been running for some time. But is an entrepreneur's age really that important in achieving success? Lucie Mitchell investigates.
Is there a best age to become an entrepreneur? Well, it’s a tough one to answer because the question generates strong and valid opinion from both sides of the debate.

But it’s an interesting debate to have nonetheless, so for argument’s sake, let’s look at the case for both young and mature entrepreneurs, starting with the younger generation.

Many recent statistics point to the fact that there could be a link between youth and success.

For instance, a survey by the Simply Business Start-up Index found there has been a 29% rise in businesses started by 18-25 year olds since the start of the recession in 2008.

This is backed up by figures released by the Office for National Statistics, which show that the number of self-employed young people has grown by 71,000 since the start of the economic crisis.

In addition, recent research by The Prince’s Trust revealed that 43% of young people have already made money from entrepreneurial activity and one in four expect to start their own business within the next five years.

Meanwhile, many of the world’s hugely successful entrepreneurs – particularly in the technology sector - were very young when they started their businesses.

Facebook co-founder Mark Zuckerberg was 20 years old; Bill Gates, co-founder of Microsoft, was also 20; Steve Jobs, co-founder of Apple, was 21-years-old; and Sir Richard Branson was just 16 years old when he launched ‘Student’ magazine.


Michael Mercieca, chief executive of business and enterprise education charity Young Enterprise, says that if you are going to be an entrepreneur, you will start young.

“When you are young, you don’t have the commitment. There is a higher likelihood that the business may fail, but there is not too much damage – you have that resilience and confidence, as well as the positivity, determination and energy of youth.”

Mercieca adds that, in general, young people also have the advantage of being more tech-savvy than their older counterparts.

“It just comes as second nature to them and it is much easier these days to start a business online, from home.”

Tracy Ewen, managing director of IGF Invoice Finance, says that being young whilst doing something as risky as starting a new business can be an advantage.

“You are likely to have fewer preconceptions of the ‘right’ way to do things, finding it easier to challenge the status quo,” she adds.

“Younger people are often more comfortable taking risks, feeling like they have less to lose. They are more likely to innovate beyond the widely-accepted boundaries of their sector.”

Scottish entrepreneur Fraser Doherty was just 14 years-old when he started his 100% fruit jam business, SuperJam, after his grandmother taught him to make jam using her secret recipe in her kitchen in Glasgow.

Still only in his mid-20s, Doherty has experienced quite a bit of success since the launch of his business. In 2007, he became the youngest ever supplier to a supermarket when Waitrose launched his range, and SuperJam now supplies many supermarkets, including Asda, Sainsbury’s and Morrisons, in seven countries around the world, selling about one million jars a year. They are also about to launch in America. On top of this, he has written two books and launched his own charity, SuperJam Tea Parties.

“The biggest advantage to starting my business so young was that I was pretty naïve,” he remarks. “I didn’t see any reason why my idea couldn’t be a success. Maybe if I was older, and I had this idea, I wouldn’t have been as open-minded.”

In some way, he says, being young can be a double-edged sword.

“On the one hand, when I visited supermarkets and factories, they were sceptical of my ideas, partly because of my age, but mostly because I didn’t have any experience or money behind me - really all I had was some recipes and this idea.

“But I also found that many people were really willing to help. People are always happy to see a young person with an idea, trying to make something a success.”

Aware that he had no experience behind him or any idea of how business worked, due to his age, Doherty knew that he had to find the right help and support to get started. He was pleasantly surprised, however, at the number of people who were happy to help.

“People are really willing to share what they have learned,” he comments. “In my case, I got help from places like the Princes Trust. I also had a mentor, and when I wrote to the companies that I am inspired by, and asked them for advice, they were happy to give it to me.

“When you are starting out, you really have to be a sponge, ask lots of people for advice, tell everyone your idea and see what they think; and as long as you have that attitude, there is definitely help and support there.”

But what about the more mature entrepreneurs? The survey by the Simply Business Start-Up Index found that the over 65s, known as the so-called ‘silver startups’, now account for more than 4% of all new business owners.

Teresa Folkes, director of client services at the Prince’s Initiative for Mature Enterprise, points to research that shows that the success rates of those over 50 are higher than those under 50.

“Based on a global entrepreneur monitor study, 48% of over 50s who have set up their business will survive over five years, compared to 29% of people who are 18-49,” she says.

“Obviously the best age [to start a business] would depend on the individual, but our belief is that setting up a business when you are over 50 is a viable option, which is under-considered by that demographic.”

The government has also recently demonstrated that older entrepreneurs deserve just as much support as the younger ones, by removing the Start-Up Loans age limit so that those who are over 30 and want to start their own business will also be able to access funds.

Folkes welcomes this decision, adding that all people should receive the same help to start up a new business, regardless of their age.

She also believes that people who are over 50 and are starting a business, have got the benefit of the skills and experience that has built up over the years.

“There is a level of maturity and potentially more financial stability, as well as the all-round skills experience generated through different industries and roles,” she says. “There is also a clearer focus, in some instances, of what they are trying to achieve.”

Simeone Salik, co-founder of BLINDSINABOX, was 65 years old when she started her business with her two business partners, who were in their 40s and 50s respectively. The company sell pleated paper temporary blinds that stick onto a window with a self-adhesive strip.

She came up with the idea after moving into her retirement home with her husband and realising she needed some temporary curtains to use until she was ready to buy more permanent ones.

“When you’re older, you certainly have more experience and you realise, from working, that you have to plan ahead, which I don’t think younger people do as much as older people,” she comments.

“Also, we started with not much money and, in a way, you haven’t got too much to lose. It’s been a big learning curve, which has been wonderful.”

Salik, who is now in her 70s, used her previous experience working in PR to market the business.

“When we first launched the website, I approached many newspapers and magazines and we have appeared in lots of them.”

In 2008, the same year the website was launched, they also appeared on the BBC’s Dragons’ Den. Their pitch was successful and they received investment from James Caan and Duncan Bannatyne.

“It was a fabulous day and it helped our business unbelievably,” she says. “Because we were successful, our episode has been replayed all over the world and that is how we have been going five years. Our business has grown quite considerably because of it.”

Both Salik and Doherty believe that it doesn’t matter what age you are when you start a business.

“There is no best age to become an entrepreneur – just when you feel like it,” says Salik. “As long as you are healthy and have a good mind-set.”

Doherty adds that, nowadays, anybody can start a business, regardless of your age, gender or background.

“If you have a good idea and you’re not afraid to put it out there, people will be more than happy to listen and help,” he remarks.

“People may have a dream of what they want to do, and tell themselves that now isn’t the best time, but as soon as you start thinking like that, you are never going to do it. So the best time to start is now, whatever age you are.”

Wednesday 5 June 2013

Self-Employed Suffer £90,000 Pensions Shortfall

Self-employed people are missing out on a pension boost of more than £90,000 because they do not benefit from employer contributions, according to latest research.

A typical member of a company pension scheme receives employer pension contributions of £2,232 a year, at 8.4% of annual salary, according to insurer Prudential.

This amounts to £91,512 over an average working life of 41 years on a salary of £26,664 a year. However, self-employed workers without access to a company pension scheme miss out on this substantial sum towards their retirement funding.

Stan Russell, retirement expert at Prudential, said: "We know from our research that a significant proportion of self-employed workers have no private pension and will rely solely on the state pension in retirement."Often this is because they have prioritised the needs of their business over saving into a pension. However, the state pension alone is not enough for a good standard of living in retirement, which is why saving as much as possible into a pension from an early stage is crucial."

The self-employed cannot take advantage of the government's automatic enrolment scheme, launched in October 2012 to boost workplace saving into pensions.

Although there are signs that the scheme will encourage more people to accrue funds for retirement, experts have warned that workers may struggle to know what to do with their money when they retire.
Research from the Association of British Insurers shows that about a third of pension investors are unaware of rules that could allow them to boost the income they get when they use their funds to buy an annuity.

Despite a new code for pension providers, launched in March and designed to improve consumers' choices, the research found only 66% of retirees were aware of enhanced annuities, which offer a larger annual pay out to those who have certain medical conditions or have made certain lifestyle choices.

Auto-enrolment schemes, aimed at placing up to 10m people into workplace pensions, are not currently required to offer the option of comparing annuities for the best returns.

Tom McPhail, head of pensions research at Hargreaves Lansdown, said that for auto-enrolment to succeed the government needed to ensure that savers were helped to find the best annuity.

"We have been encouraging pension investors to shop around and it is great that more and more people are doing that, but we also need to do more to ensure that when they do shop around, they get the best possible outcome," he said.

"The financial consequences for individuals of not getting the best possible deal can range from simply missing out on thousands of pounds of income through to leaving a spouse destitute. It is vital that the government acts now to ensure that good decumulation is made part of the auto-enrolment process."

Craig Berry, pensions policy officer for the TUC, said: "The focus of policy makers and too many schemes is building up a big pot while saving, and neglecting what we do with the pot when people retire.

"We expect savers to fend for themselves in the annuities market, but when this is so complex it is hardly surprising that so many stick with their existing provider, even when it is not the best deal.

"Pension schemes should have a duty to deliver a good retirement income for members, not just to look after pots that are being built up. In the longer term we need to think about how new risk-sharing models can do better than traditional annuities."

Tuesday 4 June 2013

Middled-aged People will have to work until 70 to Save a Retirement Pot

Workers in their 40s and 50s are trapped in a “perfect storm” of economic downturn and property debt that could force them to delay retirement until their 70s, it was claimed on Monday, as research showed a fall in the number of people saving enough for a comfortable old age, reports The Guardian.

Just 45% of people aged over 30 and earning at least £10,000 are making adequate provisions for retirement, according to Scottish Widows, a pensions provider. That is the lowest proportion in the nine years the company has been producing its annual pensions report. It said adequate savings would mean saving at least 12% of annual income.

Lack of savings, outstanding mortgage debt and longer life expectancy mean people are now less prepared for retirement than at the height of the economic downturn, and those approaching retirement face the biggest problems, the report warned.

Although the number of people saving adequately increases above the age of 50, only 53% do save enough. At the same time, the research found that 24% of Britons over 50 have a mortgage, more than one in four have credit card debt and one in 10 has an unsecured loan.

Ian Naismith, pensions expert at Scottish Widows, said: “We are being hit with a triple whammy: continued economic uncertainty, making it difficult to save for the long-term; the age of first time buyers rising as we face troubles getting on the property ladder; and an ageing population. These factors combined create a perfect storm for those heading towards retirement.”

The research, based on more than 5,000 interviews, found that 28% were able to rely on a final salary pension, with a payout guaranteed by their employer. Although slightly up on the 2012 figure of 27%, this was down from 35% recorded in the first report, reflecting the flurry of schemes that have closed in recent years.

One in five people was not saving at all for retirement, while a third were under-saving. Most respondents with pensions were depending on defined contribution schemes, where the eventual pension income is governed by the performance of investments, how much is paid in by the workers and, in some cases, by the employer.

Scottish Widows said that although the number of savers had fallen across the board, those paying into a defined contribution scheme were contributing more than last year: the average amount paid increased from 8.9% to 9.1% during the year.

There was a big gap between what people were putting by and the income they hoped to achieve in retirement. Longer life expectancy and the Bank of England’s quantitative easing programme, among other factors, have pushed down annuity rates, meaning people are getting smaller incomes in exchange for their pension funds.

Researchers found the average level of annual income people said they would feel comfortable with at the age of 70 was £25,200. However, because the total pot they were on track to achieve was £122,000, they could expect an annual pension of only £3,860. Adding in the state pension would give them approximately £11,400 a year. To match expectations, Scottish Widows said the average saver would need to put by £12,000 a year.

Tom McPhail, head of pensions research at the financial advisers Hargreaves Lansdown, said: “For a whole generation in their 40s and 50s now, it is probably already too late. They are going to have to work to 70 or beyond before they can afford to retire. This doesn’t mean they shouldn’t save for retirement; it just means they need to reset their expectations.

“Ten years ago, many people were still able to retire at age 60; in another ten years’ time, 70 will be the new norm.”

The research is the first conducted since the government’s scheme to enrol workers automatically into pensions began in October 2012. That has so far been introduced only at the UK’s largest firms, but will eventually bring up to 11 million people into pension schemes, where contributions will have to add up to at least 8% of a worker’s salary.