Independent Retailer Month is a campaign that runs throughout July and aims to raise awareness of thousands of local businesses and increase footfall into town and village centres, thereby helping retailers to stay open for business and to improve collaboration between retailers.
Research carried out by the Centre for Local Economic Strategies (CLES) for the Federation of Small Businesses (FSB) found that for every £1 spent locally, 50-70p recirculates back into the local economy. In contrast, only 5p of every £1 spent out of town finds its way back to the local community.
“Most people don’t realise how valuable their custom is to their local, independent businesses,” said Clare Rayner, the Retail Champion and founder of Independent Retailer Month. “We need these customers to understand how their hard-earned cash can boost their local economy, depending on where they choose to spend it.
“Every pound spent with independent retailers in your local town or village is worth 10 times more to your community than if you spent it elsewhere. That’s what Independent Retailer Month is all about: we want consumers to re-engage with their local businesses and discover the benefits of shopping closer to home.”
Click here to read the original article: "Spend July shopping with the small independents, urges campaign"
